Kelley School of Business
You deliberate over displays lined with your favorite video games. You shop the racks of fashionable frocks. You salivate over jars of almond butter, spicy salsas, and green curries. But how do those products get there? What’s the channel from concept to consumer? That’s supply chain management. Think of a product on an invisible conveyor belt, moving through forecasting, inventory planning, purchasing, manufacturing, delivering, and even returning. Supply chain managers plan, schedule, and control that flow of goods to help companies stay competitive and control costs. They build the critical bridges between suppliers, companies, and consumers.