Visual communication design has the capacity to benefit business and society, and the designer plays a pivotal role in that process. The visual communication design program allows you to study a wide range of design principles and visual communication theory and history. You will learn the evolving nature of emerging technologies and discuss relevant theories while undertaking real-world practical projects. As a student, you will gain valuable experience working collaboratively with artists, designers, writers, research experts, business strategists, and clients in our local and national communities.
Skills and abilities this major develops include: technical skills, design, problem solving, project management, and personal branding (Herron School of Art and Design, 2019).