About The Major

Visual Communication Design has the capacity to benefit business and society, and the designer plays a pivotal role in that process. The Visual Communication Design program allows you to study a wide range of design principles and visual communications theory and history. You will learn the evolving nature of emergent technologies and discuss relevant theories while undertaking real-world practical projects. As a student, you will gain valuable experience working collaboratively with artists, designers, writers, research experts, business strategists, and clients in our local and national communities.

Complimenting Interests




Major Possibilities

Sample Coursework

  • Drawing
  • Studio art & technology
  • History of visual communication
  • Elements and principles
  • Typography
  • Design methods for innovation
  • Studio elective


Possible Careers

  • Advertising executive*
  • Creative/art director
  • Digital artist
  • Exhibit designer
  • Graphic/website designer
  • Production designer

* = indicates this career requires further education or training

Where could I work?

  • Angie's List
  • Eli Lilly & Company
  • Communications
  • Design firms
  • Media & communications
  • Salesforce

Arts, Humanities, and Human Services Cluster

This major is part of the Arts, Humanities, and Human Services (AHHS) cluster. The AHHS cluster is the academic home of University College students pursuing majors in art and design, education, general studies, journalism, liberal arts, and social work. The AHHS cluster partners with students on their academic advising and career plans to guide them into their degree-granting schools. 

Learn about the AHHS cluster

Learn about other clusters

Meet with an Advisor or Career Consultant

Schedule an appointment