Sports Management

About the Major

Sports management promotes, encourages, and supports athletic participation for recreational, educational, and professional sports organizations, as well as individual and team athletic events and competitions that draw spectators. You will learn the art of promoting, selling, and facility and event management. You will earn a general business minor or certificate in this degree program. Internship opportunities are available both locally and regionally.

Skills and abilities this major develops include: communication, marketing, sales, promotions, and team building.

Quick Facts

Sample Coursework

  • Sports in American society
  • Management of sports events
  • Sports marketing
  • Legal aspects of sports and risk
  • Sports public relations and promotion
  • Sports sales


Possible Careers

  • Marketing and promotions
  • Human resources
  • Ticket and sales operations
  • Facility management
  • Sports agent
  • Event manager
  • Sports analyst*

*This career requires further education/training.

Where could I work?

  • Keep Indianapolis Beautiful
  • August Mack
  • Keter Environmental
  • Government agencies
  • Profit and nonprofit businesses

Enterprise, Policy, and Planning Cluster

This major is part of the Enterprise, Policy, and Planning (EPP) cluster. The EPP cluster is the academic home of University College students pursuing or interested in business, economics, labor studies, organizational leadership, public and environmental affairs, sport management, and tourism conventions, and event management.

Learn about the EPP cluster

Learn about other clusters

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