Sports Management

About the Major

Sports management promotes, encourages, and supports athletic participation for recreational, educational, and professional sports organizations, as well as individual and team athletic events and competitions that draw spectators. You will learn the art of promoting, selling, and facility and event management. You will earn a general business minor or certificate in this degree program. Internship opportunities are available both locally and regionally.

Skills and abilities this major develops include: communication, marketing, sales, promotions, and team building.

Engaged Learning Experiences

Regardless of your major or future career, engaged learning is vital to your present and future. It makes you more marketable for jobs and professional schools upon graduation, it enables you to build deeper connections with faculty and staff in your field of study, and it makes your learning personal by connecting your interests and values with the curriculum from your classes.  Check out the three ideas below for places to get started, or learn more at IUPUI’s Institute for Engaged Learning website.

Quick Facts

Sample Coursework

  • Sports in American society
  • Management of sports events
  • Sports marketing
  • Legal aspects of sports and risk
  • Sports public relations and promotion
  • Sports sales


Possible Careers

  • Marketing and promotions
  • Human resources
  • Ticket and sales operations
  • Facility management
  • Sports agent
  • Event manager
  • Sports analyst*

*This career requires further education/training.

Where could I work?

  • Keep Indianapolis Beautiful
  • August Mack
  • Keter Environmental
  • Government agencies
  • Profit and nonprofit businesses

Enterprise, Policy, and Planning Cluster

This major is part of the Enterprise, Policy, and Planning (EPP) cluster. The EPP cluster is the academic home of University College students pursuing or interested in business; economics; labor studies; organizational leadership; public and environmental affairs; sport management; and tourism, conventions, and event management.

Learn about the EPP cluster

Learn about other clusters

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