About The Major

Sports Management promotes, encourages, and supports athletics participation for recreational, educational, and professional sports organizations, as well as individual and team athletic events and competitions that draw spectators. You learn the art of promoting, selling, facility and event management. You earn a general business minor or certificate in this degree program. Internship opportunities are available both locally and regionally.

Skills and abilities this major develops includes: communication, marketing, sales, promotions, and team-building.

Complimenting Interests




Major Possibilities

Sample Coursework

  • Sport in American society
  • Management of sports events
  • Sport marketing
  • Legal aspects of sport and risk
  • Sport public relations and promotion
  • Sport sales


Possible Careers

  • Marketing and promotions
  • Human resources
  • Ticket and sales operations
  • Facility management
  • Sports agent
  • Event manager
  • Sports analyst*

*indicates career requires further education/training

Where could I work?

  • Keep Indianapolis Beautiful
  • August Mack
  • Keter Environmental
  • Government agencies
  • Profit and non-profit businesses

Enterprise, Policy, and Planning Cluster

This major is part of the Enterprise, Policy, and Planning (EPP) cluster. The EPP cluster is the academic home of University College students pursuing or interested in business; philanthropic studies; public and environmental affairs; sports management; and tourism, conventions, and event management.

Learn about the EPP cluster

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