Media and Public Affairs

About the Major

If you’re interested in using communications strategy to further political goals, the media and public affairs major might be for you. This major is believed to be the first of its kind in the United States. Your interdisciplinary coursework will give you a deep understanding of political communication and its impact on the U.S. political process. You will take courses in law and public policy, journalism, informatics, sociology, and political science. The O’Neill media and public affairs major will give you the skills necessary to use persuasive communication and media tools to achieve the goals of your community, or a nonprofit organization, or business (Paul H. O’Neill School of Public and Environmental Affairs, 2019).

Skills and abilities this major develops include: communication, public relations, strategic thinking, and critical thinking.

Major Possibilities

Sample Coursework

  • Finance and budgeting 
  • Media as social institutions 
  • Voting, elections, and public opinion 
  • Visual communications
  • Public relations
  • Political science

Possible Careers

  • Public information officer 
  • Lobbyist
  • Reporter
  • Trade organization representative
  • Public administrator
  • Government affairs liaison

Where could I work?

  • Eskenazi Health 
  • Indiana National Guard 
  • Charitable organizations
  • Philanthropic foundations
  • Government agencies
  • Nonprofits

Enterprise, Policy, and Planning Cluster

This major is part of the Enterprise, Policy, and Planning (EPP) cluster. The EPP cluster is the academic home of University College students pursuing or interested in business, economics, labor studies, organizational leadership, public and environmental affairs, sport management, and tourism conventions, and event management.

Learn about the EPP cluster

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