Marketing

About the Major

In this major, you will study all activities related to the promotion, sales, and distribution of good and services from producers to consumers. You will learn about product development, pricing policies, advertising, and researching to identify the ideal buyer(s) for your company’s products or services. You will learn to figure out what customers want, what their needs are, and how your company can meet that demand.

Skills and abilities this major develops include: written and oral communication, creativity, persuasion, and critical thinking.

Engaged Learning Experiences

Regardless of your major or future career, engaged learning is vital to your present and future. It makes you more marketable for jobs and professional schools upon graduation, it enables you to build deeper connections with faculty and staff in your field of study, and it makes your learning personal by connecting your interests and values with the curriculum from your classes. Check out the three ideas below for places to get started, or learn more at IUPUI’s Institute for Engaged Learning website.

Student Organizations

Connect with other students and future employers, build leadership and teamwork skills, and have a great time doing it!

Professional Work Experience

Grow your skills through internships, part-time jobs, or co-op programs. Connect with the Kelley career services team to make an appointment.

Study Abroad

“Business without Borders” Kelley Indianapolis has programs available in London, Paris, Vienna, Prague, and Italy. Opportunities are also available through Kelley Bloomington’s Study Abroad program.

Opportunities After Graduation

According to the Bureau of Labor Statistics, marketing occupations as a whole are expected to grow about 10% from 2016 to 2026. Advertising, promotions, and marketing will decline in print publications and increase in digital and internet media.

According to the IUPUI First Destination Survey (2019), the average starting salary for marketing graduates was almost $46,910, and the median salary was $47,750. The median starting salary for marketing majors for the class of 2019 was $54,000, according to the National Association of Colleges and Employers (NACE, 2020).

(This section is intended for informational purposes, not prediction of actual salary.)

Marketing majors often pursue advanced degrees in the following areas: business administration (MBA), human resource management, industrial/labor relations, and law.

Major Possibilities

Sample Coursework

Advertising and promotion management
Buyer behavior
Economics
International marketing
Marketing management
Marketing research
Marketing strategy and policy
Sales management

Possible Careers

Advertising executive*
Brand manager or specialist
Market researcher
Media specialist*
Public relations specialist

*These careers require additional education or training.

Where could I work?

Gilchrist & Soams
Marketing research firms
Corporate sales office
Advertising firms
Pharmaceutical sales

Complementing Interests

EEnterprising

SSocial

RRealistic

Get your interest code

Where to Get More Information

Kelley School of Business

American Marketing Association

Kelley Indianapolis Career Services

Enterprise, Policy, and Planning Cluster

This major is part of the Enterprise, Policy, and Planning (EPP) cluster. The EPP cluster is the academic home of University College students pursuing or interested in business; economics; labor studies; organizational leadership; public and environmental affairs; sport management; and tourism, conventions, and event management.

Learn about the EPP cluster

Learn about other clusters

Meet with an Advisor or Career Consultant

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