Marketing

About the Major

In this major, you will study all activities related to the promotion, sales, and distribution of goods and services from producers and consumers. You will learn about product development, pricing policies, advertising, and researching to identify the ideal buyer(s) for your company’s products or services. You will learn how to determine what customers want, what their needs are, and how your company can meet that demand.

Skills and abilities this major develops include: written and oral communication, creativity, persuasion, and critical thinking.

Complementing Interests

EEnterprising

SSocial

RRealistic

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Opportunities After Graduation

According to the Bureau of Labor Statistics, marketing occupations as a whole are expected to grow about 7% from 2014 to 2024. Advertising, promotions, and marketing will decline in print publications, but will increase in digital media.

According to the IUPUI First Destination Survey (2016), the average starting salary for marketing graduates was almost $42,000. The median starting salary for marketing majors for the class 2016 was $48,000, according to the National Association of Colleges and Employers (NACE, 2017).

(This section is intended for informational purposes, not prediction of actual salary.)

Marketing majors often pursue advanced degrees in the following areas: business administration, human resource management, industrial/labor relations, and law.

Major Possibilities

Sample Coursework

Advertising and promotion management
Buyer behavior
Economics
International marketing
Marketing management
Marketing research
Marketing strategy and policy
Sales management

Possible Careers

Advertising executive*
Brand manager or specialist
Market researcher
Media specialist*
Public relations specialist

*These careers require additional education or training.

Where could I work?

Gilchrist & Soams
Marketing research firms
Corporate sales office
Advertising firms
Pharmaceutical sales

Where to Get More Information

Kelley School of Business

American Marketing Association

Kelley Indianapolis Career Services

Enterprise, Policy, and Planning Cluster

This major is part of the Enterprise, Policy, and Planning (EPP) cluster. The EPP cluster is the academic home of University College students pursuing or interested in business; philanthropic studies; public and environmental affairs; sports management; and tourism, conventions, and event management.

Learn about the EPP cluster

Learn about other clusters

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